Top 5 Best Cross-Channel Advertising Software for Solar Businesses 2024

Akshay VR -

In the dynamic landscape of the solar industry, effective cross-channel advertising is essential for reaching and engaging target audiences. This article explores the top 5 cross-channel advertising software solutions for solar businesses in 2024, providing a comprehensive overview of their features, pricing, and usability.

Why We Need Cross-Channel Advertising

Solar businesses require a robust cross-channel advertising strategy to maximize their reach and impact. With consumers accessing information across various platforms and devices, a unified approach to advertising ensures a cohesive brand presence. The selected software solutions offer diverse advertising formats, advanced targeting capabilities, and attribution tools, enabling solar companies to create personalized and impactful campaigns across channels.

Top 5 Cross-Channel Advertising Software

1. StackAdapt

Description: StackAdapt is a multi-channel advertising platform that specializes in native, display, video, connected TV, audio, in-game, and DOOH ads. Known for its state-of-the-art platform that combines machine learning with a cutting-edge user experience, StackAdapt is designed around the core pillars of programmatic advertising—planning, executing, and analyzing.

Features:

  • Multi-channel solutions
  • Machine learning capabilities
  • Ranked as the number 1 DSP on G2

Pricing: Contact StackAdapt to obtain current pricing.

Accessibility on Devices: Compatible with various devices and platforms.

Ease of Use: User-friendly platform with a focus on programmatic advertising.

Website: StackAdapt

2. Bloomreach

Description: Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver highly personalized customer journeys. Its suite of products includes AI-driven search and merchandising, a headless CMS, and marketing automation solutions. The platform combines unified customer and product data with AI optimization for revenue-driving digital commerce experiences.

Features:

  • Commerce Experience Cloud
  • AI-driven search and merchandising
  • Headless CMS and marketing automation

Pricing: Bloomreach has 3 pricing editions.

Accessibility on Devices: Compatible with various devices and platforms.

Ease of Use: Comprehensive platform for personalized customer journeys.

Website: Bloomreach

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3. Viant DSP

Description: The Viant DSP is a self-service omnichannel demand-side platform that enables brands and agencies to execute programmatic advertising campaigns across various channels, including Connected TV, Linear TV, desktop, mobile, audio, in-game, and digital out-of-home. Viant Technology is a leading people-based advertising software company with exclusive access to Viant’s Identity Graph.

Features:

  • Omnichannel demand-side platform
  • Programmatic advertising across various channels
  • Access to Viant’s Identity Graph

Pricing: Contact Viant Technology to obtain current pricing.

Accessibility on Devices: Compatible with various devices and platforms.

Ease of Use: A self-service platform for executing programmatic campaigns.

Website: Viant DSP

4. RollWorks

Description: RollWorks, a division of NextRoll, provides B2B companies with an account-based platform to align marketing and sales teams. Powered by machine learning, the RollWorks platform helps identify target accounts and engage them with digital ads, web personalization, email signatures, and sales automation. It is designed for marketing and sales teams aiming for a successful account-based approach.

Features:

  • Account-based platform
  • Machine learning-driven engagement
  • Web personalization and sales automation

Pricing: Contact RollWorks Account-Based Platform to obtain current pricing.

Accessibility on Devices: Compatible with various devices and platforms.

Ease of Use: Intuitive platform for account-based marketing and sales.

Website: RollWorks

5. Flipkart Ads Manager

Description:Flipkart Ads Manager is a Retail Media Suite that brings together all advertising formats and attribution capabilities under one product. This powerful tool includes rich media display, native catalog ads, search keyword targeting, and advanced audience management for display ads. It provides a comprehensive retail media solution to grow ad revenues and conversions significantly.

Features:

  • Retail Media Suite
  • All advertising formats and attribution capabilities
  • Advanced audience management

Pricing: Contact FCC Ads Manager to obtain current pricing.

Accessibility on Devices: Compatible with various devices and platforms.

Ease of Use: Comprehensive suite for managing retail media advertising.

Website: Flipkart Ads Manager

Conclusion

In an era where diverse advertising channels play a crucial role in engaging audiences, the top 5 cross-channel advertising software solutions—StackAdapt, Bloomreach, Viant DSP, RollWorks, and Flipkart Ads Manager—offer solar businesses the tools to create impactful and cohesive campaigns. By leveraging these platforms, solar companies can optimize their advertising strategies, reach wider audiences, and drive business growth in 2024 and beyond.